Microsoft, Intel in Intercast Pact
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Microsoft and Intel said they see this as the first phase in blending TV programming with data from various platforms, such as PCs equipped with TV tuners. Analog broadcasts will be the first area of concentration, followed by digital broadcasting.
"As broadcasters contemplate the move to digital TV, they are looking for ways to get on the air today with interactive programming," said Ron Whittier, senior vice president and general manager, content group, Intel. "By working together, Intel and Microsoft can provide a unified environment for the development of next-generation content."
Intercast enables television programmers to create full-screen interactive programming by combining TV with digital enhancements based on HTML. WebTV for Windows delivers television capabilities and services to PCs, including data broadcasting, electronic program guides, and interactive TV programming.