RealTime IT News

Agency-Based System for Ad Management Introduced

TN Technologies Inc. (TNTI) announced TNToaster this week, a product the company is billing as the industry's first agency-based system for managing and measuring Web advertising.

Initially it is available to clients of Westport, CT-based Modem Media, one of the vendor's branded businesses.

The new system is designed to serve interactive ad and banner campaigns direct from the agency to media properties, while also providing measurement of frequency and reach across multiple sites.

In a statement announcing TNToaster, G. M. O'Connell, president and COO of TNTI, said: "For the first time, clients will gain complete control over impressions and creative delivery to support their brand marketing objectives."

"TNToaster will not only provide true counts of impressions created via media and proxy servers, but actually allow us to optimize the user's experience by selecting the most appropriate banners or Web site content to be shown."

Developed for TNTI by Cupertino, CA-based IMGIS Inc., the TNToaster system software uses the developer's AdForce technology, a complete ad management service for sites and networks.

The beta version of TNToaster has already been tested. Potential clients should contact Modem Media.