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Ex-Reuters COO Joins NewsTakes Europe

[London, ENGLAND] News repurposing operation NewsTakes announced Thursday that former Reuters chief operating officer Rodger Armstrong will head up NewsTakes Europe Ltd from a base in London.

Thirty-six-year-old Armstrong has been appointed vice president of business development and general manager of European activities. He will work closely with NewsTakes' largest investor, mobile communications company Orange, which owns 25 percent of NewsTakes.

A highly technical operation, NewsTakes repurposes news from a variety of sources using a full range of media, including video, audio, text, graphics and images. It outputs this news to hand-held and desktop PCs, mobile phones, PDAs, and set-top boxes, all the time maintaining what it calls "the integrity of the original content."

Essentially, NewsTakes expects to make a handsome living by converting huge quantities of content prepared for the wired Internet, reshaping it automatically for wireless devices.

Hans Snook, chief executive officer of Orange, said that ever since his company's launch it has taken the position that wirefree would progressively displace fixed line as the mainstream carrier of voice communications.

"With our investment in NewsTakes, Orange moves one step closer to a future where your Orange phone is no longer just a phone but a personal communications center, placing you in touch with all the people and information you want, whenever you want, wherever you want," said Snook.

One of Newstakes founders, Dr. Gurminder Singh, chief executive, supervised development of the repurposing technology at Kent Ridge Digital Labs -- an institution that retains a stake in the venture.

NewsTakes appears to be well-placed to conduct business globally. In addition to its European connection with Orange it has a second major investor in Singapore Telecom, one of Asia's largest telecommunications companies.



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