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Ricoh Prices 1290 x 960 Camera At $699

Ricoh Consumer Products Group is pricing its RDC-4300 camera--which provides users with 1280 x 960 resolution--at $699.

This will place it, said the vendor, into the hands of "a broader array of emerging digital-savvy photographers."

"Customers today are faced with a confusing set of options when considering the purchase of a digital camera," said Joseph Bollentini, senior VP of Ricoh Consumer Products Group. "The RDC-4300 digital camera alleviates the confusion by offering users a complete solution that combines high-resolution, a full set of productivity software, a rechargeable battery kit and performance-oriented features at a price point that appeals to a greater market audience."

One of the most intriguing features of the RDC-4300, said the firm, is its built-in sound capabilities. Although it is a stills camera, it is designed to allow the user to record eight seconds of customized audio to each image. Potential applications for the sound facility include personalized e-mail attachments and archival notations.

The RDC-4300's high resolution is, however, its main selling point. It incorporates a 1.3 million pixel charge-coupled device (CCD), made to produce switchable resolutions of 1280 x 960 pixels per image or 640 x 480 pixels per image. Its macro lens allows the user to photograph objects as close as 3.2 inches.

Software comes with the camera, and includes Kai's Power Show and LogoMotion for creating presentations and 3D objects; ArcSoft PhotoBase and PhotoStudio 2.0 for image editing and retouching; and Enroute's QuickStitch and QuickStitch 360 for creating panoramic images and movies.

The Ricoh RDC-4300 package is available now from Ricoh resellers in the United States.