RealTime IT News

Scoot.com Signs Deal with VivendiNet's Ad Sales Agency

[London, ENGLAND] Scoot.com plc announced Friday it has signed a three-year sales agreement with VivendiNet's new European ad sales agency Ad2-one.

Starting in January 2001, Ad2-one will syndicate Scoot.com's advertising and sponsorship inventory across all new media channels in the U.K., Netherlands, Belgium and France.

The agreement covers all the countries where Scoot is currently active and will automatically extend to other countries as Scoot expands.

Robert Bonnier, Scoot's chief executive, said that the agreement would enable Scoot to derive increased revenue from the traffic generated between buyers and sellers through its web and call center based applications.

"Our growing European reach and ubiquitous multi-access platform is an increasingly attractive medium for corporate advertisers," claimed Bonnier.

Speaking for Ad2-one, Chief Executive Thierry Laval said it was vital for his company to establish arrangements with leading European brands such as Scoot.

"Ad2-one has a true unique selling-point which will see our proprietary technology used to facilitate multi-channel, multi-brand ad campaigns for companies who are looking to target users in a much more defined way," said Laval.

With a strong base in the U.K. and the Low Countries, Scoot has enjoyed substantial growth recently. It increased its number of subscribers by 29 percent in Q4 over Q3 this year. What is more, Scoot says the growth is expected to be "significantly higher in the current quarter."

The healthy growth is attributable to Scoot's acquisition of Loot in April this year. The Loot sales team has also been selling Scoot services to businesses.

Scoot.com's services enable seamless transactions between buyers and sellers through various multi-access channels. The company's pan-European venture with Vivendi S.A., of which the current agreement is a part, is scheduled to be completed over the next three years.