Jings! Aims for Scottish Domination
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[London, ENGLAND] Launched Wednesday at Internet World in Scotland is a new ISP named Jings! that insists it can take over the Scottish market with its combination of free, unmetered and ADSL offerings.
Jings! is the brainchild of iomart Group plc, the Glasgow-based telecoms and Internet services company that is behind the equally hyped and and highly successful consumer ISP madasafish. (Yes, that's Mad As A Fish.)
Iomart's Angus MacSween said his company was on a mission to wire Scotland with the best Internet platform available.
"Our vision is to create an online Scotland - a truly digital nation that reflects the interests of modern Scots and contemporary life."
In its advance publicity, Jings! is putting as much emphasis on its Web portal as on its Internet connection services. Calling it "the tastiest, up and coming Web portal of 2000," Jings! promises innovative content that will appeal to Scottish users.
"The Jings! philosophy is geared positively towards delivering top notch local content from every corner of Scotland," said MacSween.
MacSween insisted that although Jings! will present a lot of local news it will not be parochial. The "modern Scot" is judged to have "a broad and healthy world view" and is just as likely to want news about Kuala Lumpur as about Cumbernauld, according to MacSween.
As for the connnections -- there is a whole range of packages on offer, including standard dial up access, high-speed ADSL, and two flat rate monthly fee unmetered access options.
Iomart has not resisted the temptation to introduce wildlife into its branding, but this time it is not a fish but Murdo the Midge that becomes the service's mascot. Perhaps in an attempt to please "the modern Scot," iomart has made it a design-conscious metallic midge that promises not to sting the customers.