RealTime IT News

HWW to Supply Telstra WAP Content

[Sydney, AUSTRALIA] Internet and media content provider HWW Limited today announced that it had entered into a contract with Telstra to build and host WAP applications and supply content for the Telstra WAP portal.

Under the contract, HWW will provide an "end to end" solution which involves not only content, but a full service content delivery application and WAP site hosting, as well as the right to sell and manage advertising on the Telstra WAP portal.

HWW supplies and sells content on the Internet, in print, by fax and other media to consumers, professionals and third party publishers. The company owns high traffic revenue generating sites such as Your Mortgage Magazine Online, Your Broker Online, Your Movies Online and with John Fairfax and Sons, Australian Property Monitors.

The company also provides content management, design and computer systems to Australian businesses, government departments and non-profit organizations.

The HWW content will be accessed via the Telstra WAP portal and will carry national movie session times for more than 300 cinemas around the country (Your Movies) and a live music, dance music and stand up comedy guide covering around 700 venues nationally (Your Gigs).

HWW said the contract marks an important advance in the way in which the company syndicates its content, according to the chief operating officer Anthony Ghattas.

"The difference between this deal and previous content distribution deals is that for Telstra we are not only creating and supplying the content, but also designing and managing the distribution systems," he said.

While the commercial terms of the agreement remain confidential, Ghattas said the contract with Telstra would add significant revenue to a growing income stream from high profile media companies, "all buying syndicated content feeds across a broader range of delivery platforms."