RealTime IT News

Boomerang Software Releases WebShop Designer

Boomerang Software Inc. released WebShop Designer, software that provides businesses with the tools they need to create and manage a professional Web site, market products and services, process on-site orders, and receive electronic payments.

Boomerang CEO Richard Bezjian said WebShop Designer includes everything required to set up and manage a state-of-the-art Web site, conduct online marketing, process orders and maintain a customer database. The product incorporates the technology of the new release 5 of Internet Design Shop GOLD, Boomerang's software for creating and managing Web sites and producing a wide range of customized collateral materials.

The app includes a site manager component that allows users to build, manage and update Web sites and a frame manager that allows the average user to easily create, size, place, edit and manage frames on their pages graphically in a WYSIWYG interface, with no need for programming. Multimedia capabilities add interactivity and multimedia elements such as rich media, JAVA, WAVE, AVI and MIDI. Ancillary programs include Business Graphics, PhotoEditor and multimedia clips manager with more than 45,000 clips.

Support is offered for ODBC (Open Database Connectivity) and SQL drivers that enable the development and maintenance of standard databases on the back end of a Web site.

Customers can browse products and services and place orders in a shopping cart. Order charges are automatically calculated and transactions by credit card or check are immediately processed on a secure server, with funds deposited directly into the user's bank account. The product is priced at $189 retail. To compliment WebShop Designer, Boomerang also offers basic and professional Web site hosting services for a monthly fee starting at $9.95.