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Electrifier Design Partner Program To Share Rich Media Expertise

Electrifier, Inc. has announced the launch of the Electrifier Design Partner Program, which lets design agencies and other skilled Flash and rich media designers share in the business opportunities, revenues and publicity generated by the use of Electrifier's proprietary rich media system.

The Electrifier system enables businesses to produce and deliver rich media content quickly, then analyze its performance via metrics and reporting tools. Electrifier Themes--intelligent Flash and rich media templates for a range of business applications--are a key component of the system.

Electrifier Design Partners receive promotional and co-marketing opportunities, client referrals for custom Flash and rich media development, and the opportunity to share in ongoing, residual income generated by the use of the Themes they design.

MK-Ultra, a San Francisco-based new media agency has signed on to be a charter member of the Electrifier Design Partner Program. MK-Ultra's clients include Oracle, NBCi, Apple, Intel, Time Warner, Sun Microsystems, @Home Networks, Chevrolet, AirTouch, Wells Fargo, and Prudential.

"We see a real need for the service Electrifier provides to customers attempting to take advantage of rich media in a seamless and integrated fashion," said Alex Kilgo, Managing Director of MK-Ultra and a member of Macromedia's Advisory Board. "We are always seeking opportunities to partner with innovative, growing companies and this program will allow us to share in, and foster, Electrifier's growth in ways that are just not possible through a traditional contractor relationship."

Another charter member of the Electrifier Design Partner Program is San Francisco-based professional services firm, Brilliant Media, whose clients include US West, Hearst New Media, Cablevision, IBM, Intertainer, Disney, Warner Bros., DARPA, and Deloitte & Touche.

"Electrifier is bringing rich media to business users everywhere, and we're delighted to be a part of this Program so that we can contribute our broadband and interactive agency experience in new and unique ways," Robert Sharp, President of Brilliant Media commented.

"The Electrifier Design Partner Program is without doubt a three-way win-win--it lets us provide cooperative marketing opportunities to our Design Partner and foster a community of rich media experts in support of the Electrifier Network, while delivering the most creative and powerful applications for our customers," remarked Brad Winney, CEO of Electrifier.