Integra, Net Perceptions Form European Alliance
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[London, ENGLAND] European managed application host Integra and personalization software supplier Net Perceptions have formed a strategic alliance in Europe, the two companies announced Wednesday.
Under the terms of the agreement, Integra will operate and distribute Net Perceptions' real-time personalization and data analysis software throughout the continent.
Andy McLeod, chief executive of Integra, said that his company operates more than 1,200 Web sites and provides expertise to Pitney Bowes, ParisBourse, Scandinavia Online and other blue-chip companies.
"With our established pan-European presence, it was a natural progression to offer our clients advantages of real-time personalization from Net Perceptions," said McLeod.
The new partners say that the deal is designed to meet the enormous anticipated growth in e-commerce in Europe. For the first time, small- and medium-sized companies will be able to use the traditionally high-end solutions from Net Perceptions, thanks to Integra's pan-European managed Web hosting capabilities.
"Starting a Web site is one thing, realizing its potential is another," said Steven Snyder, Net Perceptions' president and chief executive.
Snyder added that, as with any business, it means getting to know your customers. The partnership, he said, will enable companies in Europe to do exactly that -- with software designed to help retailers understand customers individually, optimize product assortments, prices and inventories, and offer "the right product to the right customer at the right price."
With operations in Denmark, France, Germany, Iceland, Italy, the Netherlands, Norway, Spain, Sweden, and the U.K., Integra is well positioned to introduce Net Perceptions' solutions to businesses in Europe. It can be contacted at www.integra-europe.com.