Legalopinion.com Strikes Ad Effort
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In an effort to scale back marketing budgets, legalopinion.com and Venture Capital Media have mutually agreed to end the $42 million advertising campaign launched early this year.
After completing the first round of advertising with VCM, management at both firms have decided that, with the upcoming launch of LegalCare, the marketing budget can be better utilized working under a different format.
The new LegalCare service will provide legal coverage under a variety of subscriber services packages.
Efforts will be made to focus on LegalCare, which will include the creation of regional LegalCare sales strike teams, and nationally syndicated talk radio shows that spotlight LegalCare and TaxPert, among other efforts.