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Toronto Star Site Takes On New Look

[Toronto, CANADA] thestar.com, the Web site of Canada's largest newspaper, The Toronto Star, has unveiled a new look making it faster, better and easier for Internet users to find trusted, local, regional, national and international current news and information.

The new look incorporates the best of the past with new features and functionality to be presented in a series of phases over the coming months.

The most significant change to the site incorporates a new publishing system powered by Open Market's, Future Tense content development and delivery technology, providing thestar.com faster, less constricting methods for production and publishing.

The technology will eventually allow thestar.com to provide users with personalized content delivered to their computers, personal handheld devices and Web TV.

"The new platform will allow our team to add content and functionality quicker and better," said Bruce Annan, president of Electronic Media for Torstar Media Group.

The logically designed home screen enables users to quickly navigate through the site by using the category areas similar to what readers see every day in The Toronto Star, including News, GTA, Business, Sports, Entertainment/Life, and specific Weekly Sections.

thestar.com has been publishing up-to-the-minute news and information 24 hours a day, seven days a week since January of this year. The new look places the most recent news up front and center and categorized by Breaking News, Sports, Business, Entertainment, and by devoted news coverage.

Search engines provided by Google.com and AltaVista allow users to quickly find internal and external information. As well, thestar.com and The Toronto Star archives can be found back to 1985 through the content management and e-commerce technology of CEDROM-SNi.

Founded in 1892, The Toronto Star is Canada's largest daily newspaper, reaching more than 1.9 million readers daily, Monday to Friday. The Star is a division of the Torstar Media Group, a wholly owned subsidiary of Torstar Corporation.



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