Melbourne IT Goes Multilingual
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[Sydney, AUSTRALIA] Melbourne IT will attempt to boost its flagging share price in the face of impending competition in the .com.au domain name market the launch of a new service, multilingual.com.
The service enables the prefix characters in a domain name to be written in the language of the country of origin and combines this with the suffix '.com.' The company commenced registrations for domain names using Chinese, Japanese and Korean characters on November 10, 2000.
INWW said the service would initially operate as a "test bed" registration and names registered should be considered provisional. The VeriSign Global Registry is working with the Internet Engineering Taskforce (IETF) for the full development of standards relating to multilingual domain naming. INWW acknowledged that it is possible that "a very small number" of names may become invalid as standards are developed. The registry has also advised INWW that resolution of domain names will not be available at this stage, meaning that although a name can be registered, it cannot be used as a locator for the Internet. "The issue of resolution will be addressed by the registry shortly," according to INWW.
Clive Flory, president international at INWW said "key generic words in each of the languages, as well as lucky numbers and combinations thereof, will be available in these new markets."
Mr. Flory said that in addition to the pure Chinese character domain name service that began in October (with both prefix and suffix characters in Chinese), the company "now offers a comprehensive suite of multilingual domain name services. In fact," he claimed, "Melbourne IT will be the first registrar to offer 'multilingual.com' registration services, in addition to the pure character domain name registration services, currently available in Chinese."
This announcement follows VeriSign Global Registry's decision to open its multilingual domain name registry on November 10, 2000.
"The registration service will help further develop the adoption of the Internet amongst these non-English speaking markets and enable businesses from these countries to present their company name and brand in Internet addresses in their own language. Furthermore it will enable individuals to have their personal e-mail address in the language of their choice," said Mr. Flory.