RealTime IT News

ebookers.com Signs Deal with Top Swiss ISP

[London, ENGLAND] European online travel company ebookers.com announced Friday a content deal with top Swiss Internet service provider Bluewin Internet Portal.

As a result of the agreement, ebookers.com's Swiss flight booking engine will be integrated into the Bluewin Travel Channel. The deal covers other services, too, including the addition of hotel and rent-a-car booking facilities, and joint promotions.

Dinesh Dhamija, chief executive of ebookers.com, reported that visits to ebookers.com rose 33 percent over the last quarter to 7.5 million.

"Helping drive this strong growth has been our aggressive e-filliate and partnership programme, which we are replicating throughout all our 11 integrated European operations," said Dhamija.

He added: "If done correctly, these type of agreements can substantially increase visitor numbers at minimal or no cost. ebookers.com now has over 1,000 e-filliates across Europe, of all types, driving increasing numbers of site visits."

By signing the deal with Bluewin, ebookers hopes to secure the long-term growth and success of its Swiss operation.

Speaking for Bluewin, Senior Producer Rolf Ochsenbein said he believed ebookers.com offers the most attractive fares and has the best technology of the online travel operators in Europe.

"We are integrating ebookers.com into the German and the French speaking Travel Channels of our portal," said Ochsenbein.

Established four years ago, Bluewin provides Internet services for half a million private and small-office customers in Switzerland. Its portal gets more than 60 million pageviews per month, not only for mainstream subjects such as finance, music, cinema and games -- but also for such topics as snowboarding, to be found at terminal-b.com.

ebookers.com operates across Europe in eleven countries: Denmark, Finland, France, Germany, Ireland, the Netherlands, Norway, Spain, Sweden, Switzerland and the UK.