On-Air Sports Brief
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Seattle-based Rivals.com , a subsidiary of Rival Networks, is going forward with a national $500,000 advertising campaign in the fourth quarter to be aired on FOX Sports and FOX Sports Net.
Wolfe/Doyle in San Francisco designed the advertising creative, which features men trading their traditional newspapers for laptops to access Rivals.com's content.
The spot touts the tagline, "Millions of passionate fans. Hundreds of in-depth sports sites. One destination. Rivals.com inside your sport."