Cable & Wireless Acquires Its Twenty-Sixth Internet Company
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[London, ENGLAND] Global communications group Cable & Wireless announced Friday the acquisition of its twenty-sixth European Internet business in two years -- this time Hyperlink Interactive Ltd., a U.K. agency that offers B2B digital e-commerce solutions.
The Cable & Wireless strategy of buying small, specialist businesses has brought it a substantial number of experts in new technologies -- staff who would be hard to find on the open recruitment market. Hyperlink Interactive employs 100 people, many of whom have helped design some of the first multi-functional e-commerce sites in the U.K.
"This acquisition will contribute to Cable & Wireless' plans to lead in the global provision of end-to-end IP services to business customers and moves us significantly up the value chain," said Peter Green, president, U.K. and Ireland, Cable & Wireless.
Tim Jenner, managing director of Hyperlink Interactive, explained his company's philosophy as aiming to build Web sites that provide good returns on investment for its clients.
Recently de-merged from Hyperlink Plc, one of the fastest growing companies in the U.K., Hyperlink Interactive Ltd. declared a net asset value of £1.16 million (US $1.70 million) in its November 2000 management accounts.
As well as designing some award-winning Web sites, Hyperlink Interactive offers managed Web hosting and consultancy and support.
Cable & Wireless, with revenues of over £9 billion (US $14 billion), has chosen to focus on IP for its future growth, providing data services and solutions for business customers. In Europe, its average one-a-month purchase of ISPs, systems and data network integrators and Web design agencies is building a substantial presence in the B2B sector.