Primus Vows to Halve .com.au Fees
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[Sydney, AUSTRALIA] Launching its wholesale and retail domain name business today, Melbourne-based telco Primus said it would halve the price of .com.au domain names if competition was introduced in the market.
"We think it's deplorable that the monopoly can go on," said John Dowell, general manager eCommerce and online services. "All we're asking auDA [Australia's domain name administration body] to do is get their act together. We don't like the monopoly, we don't understand the monopoly, and we don't see why this country needs one."
Dowell compared the Australian market to Canada's, saying that country had benefited from competition in assigning local domain names. He said Primus would be targeting the SME market both overseas and in Australia, offering top level domains in multiple character sets.
Primus' domain registrar business, Planet Domain, will host the service for would-be resellers, including other ISPs, on a commission-based model. There will be no setup fees and resellers can customize the service with their own prices and branding.
Primus did not submit an application to ICANN to register new top level domains, but said it was keen to sell .aero, .info, .coop .pro and others, including .biz, to which Melbourne IT recently won the right of registration as part of its JVTeam venture with Neustar.