Chicago-based TV House Inc., an Internet infrastructure company that creates and syndicates proprietary streaming video content for other companies' Web sites, announced the launch of its syndicated streaming video service. TV House also announced that it has partnered with leading financial and investment information provider Morningstar, Inc. to create and syndicate stock market and mutual fund streaming video content for distribution to news and corporate Web sites.

Rapid adoption of broadband technologies such as cable modems and digital subscriber lines has spurred demand for high-quality streaming video content to enrich the consumer Web experience. To date, however, few companies have access to streaming video content or the technical infrastructure to broadcast it.

The underlying vision for TV House, which was founded by a group of experienced financial journalists from CNN and CNBC, is to make every company a video broadcaster. TV House will enable this change by helping companies convert their static information into network-quality video content that can be broadcast via any site. No longer will viewers be forced to converge at a preset time and place to view programming dictated by large television networks. Instead, Internet viewers will interact with television in unprecedented ways, defining both the content and viewing experience.

"Television is no longer the mystical creation that only a few companies can harness. It's a tool of business," said Ted Holsteen, president and founder of TV House. "The expertise needed to create TV and the technology needed to deploy it are now in one place, and that place is TV House."

TV House has developed proprietary methods for turning static content into video and distributing that content to other companies' Web sites. As a result, end-users will get speedy, smooth access to high-quality video, without having to download and store video files on their computer.

TV House partners with companies that have valuable proprietary content that lends itself to being syndicated for broad distribution, focusing first on financial and technology information. In its first announced partnership, TV House is working with Chicago-based Morningstar, the leading provider of stock, mutual fund, and variable- insurance investment information, to create and distribute three-times-daily stock market updates and breaking mutual fund news that can be viewed on the Morningstar Web site (www.morningstar.com).

TV House develops the two- to three- minute segments in conjunction with Morningstar's news team, and incorporates Morningstar analysis and experts into the newscasts. In the future, the Morningstar-TV House segments will be available for distribution to other Web sites via TV House's proprietary syndication methods.

"TV House was the best choice for Morningstar.com, providing us with a single-source solution to transform our proprietary mutual fund analysis and market insight to video," said Catherine Odelbo, president of Morningstar.com. "It has the technology and TV production expertise to turn our intellectual assets into a powerful broadband product."

TV House provides content partners like Morningstar with a co-branded broadband product that extends their brand to streaming video. TV House distributes original, timely and relevant streaming video content, created in conjunction with its content partners, through an affiliate program, generating revenue through licensing fees and hosting services.