RealTime IT News

Internet Gold Starts High-Speed ADSL Service for Home and Office

[Tel Aviv, ISRAEL] Internet Gold (IGLD), one of Israel's largest Internet service providers said it has begun offering ADSL services in Israel.

The company said it started signing up subscribers to the new service more than two months ago and already has several thousand registered subscribers. Packages range from $47 a month and up.

Internet Gold chief executive Eli Holtzman said special teams from each department in the company have undergone special training to help customers deal with the new service.

The company is first targeting the high-end residential market of early adopters and the low-end business market.

The company said its new strategy "focuses on profitability."

He said the company expects to offer fast Internet using other technologies, as well, assuming planned deregulation of the telecommunications market in Israel occurs.

The Israeli government finally issued a license for ADSL-powered high-speed Internet access last month. Although Israel is known as a leader in Internet technology, high-speed access has been hindered by complicated legal wrangling amongst the key players: national telecommunications carrier Bezeq, the Communications Ministry, the cable TV companies and the cellular phone suppliers. To date, most Israeli surfers have been limited to a choice of either dial-up or ISDN lines.

Israeli Attorney General Elyakim Rubenstein ruled in November that additional licenses for high-speed service could not be issued until appropriate legislation was put in place. As a subsidiary of Bezeq, Internet@Bezeq International qualified for the license under the existing communications laws.

Internet Gold says it has the largest number of subscribers among Israeli ISP's.