24/7 Media Signs Five New Ad Clients

24/7 Media Inc. in New York City said EarthLink, Bigfoot, Channel One, Talk City and WorldPages have signed on for ad representation on its network of sites.

EarthLink is a large independent ISP; Bigfoot is an directory and e-mail firm; Channel One is the online companion to the Channel One in-school television network; Talk City provides interactive community services; and WorldPages provides white and yellow pages services.

24/7 said it now represents more than 80 brand-name Web sites, including AT&T WorldNet, Better Homes & Gardens, Comedy Central, Reuters News Network and Rolling Stone.

Said Mark Burchill, 24/7's senior vice president, business development and marketing: "We intend to have the best propositions to offer advertisers with varying target audiences and objectives. Whether they have broad reach or a very targeted strategy, each of these sites has an important audience and plays a valuable role in enabling us to offer advertisers the richest and widest array of high quality marketing communication."