EnReach Opens European Office in Paris
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[London, ENGLAND] EnReach Technology said Thursday it has chosen Paris as the center for its European operations, from which it will supply software that allows integrated voice, video, and data services to run on interactive television.
Bo Wu, president and chief executive for EnReach, said there is a tremendous opportunity for service providers to capture additional revenue streams and leverage content partnerships from interactive TV services in Europe.
"Market studies predict that by 2004, more European consumers will use interactive digital TV than PCs with Internet access and EnReach is well poised to help service providers deploy Interactive services," said Wu.
EnReach will target its sales and marketing efforts at European cable and satellite television operators, Internet service providers, content providers, OEMs and information appliance vendors.
The technology offered by EnReach includes broadband streaming, personal video recording and Internet communication applications. Its IP based software allows multiple applications to run on an Internet appliance that turns television into a dramatically different medium.
A privately held company, EnReach was founded in 1997, initially to apply HTML and scripting technologies to VCD/DVD player platforms. In this it has been especially successful in China which has a large installed base of multimedia players.
Today, with its Web-enhanced interactive TV solution, EnReach is positioned to take full advantage of the convergence of TV and the Web.