RealTime IT News

Teleglobe to Stream Italy's Fashion Week Shows

[London, ENGLAND] Global e-business services provider Teleglobe announced Friday the start of its commercial content distribution services using audio and video streaming.

Beginning February 24, Teleglobe will stream both live and on-demand audio/video from Italy's Fashion Week shows for international portal FashionWeb.net.

Other early customers for Teleglobe's commercial streaming services are Italian news, audio and video portal Kataweb and multimedia communications company Trip Multimedia.

"These rich media management services bring new opportunities for businesses which are innovative and creative in their approach to communications," said Lisa Donnan, president of U.S. sales and e-business solutions for Teleglobe.

FashionWeb.net Chief Executive Corrado Ricciardi said the new medium would help to reach a broader professional audience and better serve the fashion industry.

"With Teleglobe's streaming media services, we have the ability to deliver rich images, present designer fabrics and illustrate how designs flow. This provides designers, retailers and the media new and improved methods to evaluate the designs and make selections," said Ricciardi.

Noting that the fashion industry is steeped in tradition, Ricciardi went on to say that the new technology could help to bridge the distance between the various groups of people involved in the industry.

"In essence, we can bring new collections to a much larger audience, in a controlled and targeted way as requested by the designers," said Ricciardi.

Besides fashion, Teleglobe is also streaming music files and a live radio station broadcast for Kataweb, taking the audio signal from Milan and streaming it throughout Italy and Spain.

One of the most developed webcasting portals in Italy, Kataweb claims three million unique users and 253 million monthly page views as of January 2001.

Teleglobe is currently expanding its already extensive network through its GlobeSystem initiative, a multi-billion dollar project that will increase its capacity 200-fold.