Swedish Web Surfers Grow to 3 Million
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Nearly 3 million people, 33 percent of the population, are connected to the Net in Sweden, with a growth rate of 36 percent in the past year, according to RelevantKnowledge and its Swedish partner, Sifo Interactive Media.
More than 800,000 more people connected in 1998, the firms said. More than half of those who use the Internet say they connect every day.
Women represented 60 percent of the growth during 1998. During December 1998, 36 percent of all females between 12 and 79 year in Sweden were online. For men in the same interval, 48 percent were connected.
Young people make up the most users, as 72 percent of 12 to 24-year-olds were online in December 1998. For people between 50 to 79 years, only 19 percent surfed the Net.
The following sites were visited most often by Swedish users during December 1998:
- Passagen--a Swedish portal
- Tele2--Swedish ISP
- Telia--Swedish ISP
- Telenordia--Swedish ISP
- Aftonbladet--Swedish newspaper's online site
- Torget--a Swedish portal
More than 1 million Net users visited a shopping site during the last month, with almost one third of them purchasing goods. In sync with the U.S. demographics, men between 25 and 34-years-old are the main Net shoppers.