Yahoo Picks Beijing-funded Firm To Sell Ads
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Yahoo Inc. has selected Infoshare Technology Co. Ltd, a firm funded by the Ministry of Foreign Trade and Economic Cooperation (MOFTEC), to promote the portal network's advertising services in China and design online advertising for its Chinese customers.
"They are very good in building Web sites as well as selling online advertising," said Savio Chow, managing director, Yahoo! Asia. "Since China is a very large country, we would like to work with local partners in selling advertisement for us."
Infoshare, bankrolled by MOFTEC's China International Electronic Commerce Centre, designed the ministry's official Web site and its online China Market, a vehicle for promoting several major industries in China.
When asked whether it was difficult to sell advertising in China, Chow commented, "I think the barrier [to advertising in China] is the same as other parts of Asia where the advertisers have to be familiar with the interactive advertising and understand the benefits."