China's Newest Portal Unveiled
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Beijing-based Zhaodaola Internet Ltd., an American and Chinese run Web design firm, has launched its portal, Zhaodaola, which translates as "Found it!" in Chinese slang.
"The newest and most ambitious Chinese-language Web gateway has a lofty goal: to reflect a relevance to users' lifestyles not seen in other mainland portals," commented Zhaodaola President Bill Waddell.
The portal is particularly targeting the growing market of young Chinese professional men who are using the Internet with its Macho Man and Adventure channels.
Zhaodaola's developers state that they are starting with a more elementary suite of content and services and will add layers of complexity to the portal as China's Internet market matures.