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HK Telecom Nominated For Smithsonian Award by Netscape

Hongkong Telecom's MemberNet Services, an interactive Web-based customer service interface for businesses, has been nominated for the Computerworld Smithsonian Award in the Business & Related Services category.

Sponsored by Netscape Communications Corp., who also put forward the previous winner in this category, Amazon.com, the award is granted for outstanding achievement and innovation in the visionary use of information technology spurring positive social, economic and educational change.

MemberNet Services is a free service offered initially as part of Hongkong Telecom's customer loyalty program for large corporations.

The company expects to roll out some of the applications developed for MemberNet Services to its full base of three million customers beginning later this year.

"Recognizing the importance of including consumer's needs and preferences in the marketing mix, Hongkong Telecom started to develop MemberNet Services when we realized that Internet technology was the key to providing a new level of customer service," said Marisa Leung, Hongkong Telecom's director of Corporate Marketing.

Past nominees for the Computerworld Smithsonian Award include Yahoo!, Lucent Technologies and Microsoft.

All nominations become part of the Smithsonian Institution's ongoing record of technology innovation.