Looks like Li Ka-shing named his own price for a stake in Priceline.com [Nasdaq:PCNL].

The name-your-own price e-commerce company received a much-needed $50 million cash infusion Friday from two of the wealthiest companies in Hong Kong: Hutchison Whampoa Limited and Cheung Kong Holdings Ltd.

Hutchison--an international conglomerate whose holdings include telecommunication properties, resort hotels and even management of the Panama Canal--already has joined with Priceline.com in an alliance to bring the latter's business concept to 2.6 billion consumers in Asia. Li's Cheung Kong, the largest real estate holder in Hong Kong, has strong ties with the Chinese government in Beijing.

The transaction also represents a major bailout for Priceline.com founder Jay S. Walker. Hutchison and Cheung Kong have agreed to purchase an aggregate of 11.3 million shares from Walker for an aggregate price of approximately $24 million.

After the bell, Priceline.com reported a pro forma net loss for the fourth quarter 2000 of $25 million, or 15 cents per share, before restructuring and special charges. That compares to a fourth quarter 1999 pro forma net loss of $10.0 million, or six cents per share.

Analysts on average were forecasting a loss of seven cents a share, compared with a loss of six cents in the same period a year earlier.

However, Norwalk, CT-based Priceline said in a statement accompanying its earnings report that as a result of its restructuring efforts, it actually "expects a pro forma operating profit by the second quarter of this year."

To date, Priceline has never made any money.

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Priceline stock [Nasdaq:PCLN] closed Thursday at $3, up almost 44 cents. Its 52-week high is more than $104 per share.

Hutchison and Cheung Kong said they purchased about 24 million shares of Priceline common stock at $2.10 per share, a price determined based on the market price of the stock during the negotiation period. Hutchison also will receive a seat on Priceline.com's board of directors.

"We know priceline.com well from our venture in Asia, and are excited by its long-term growth prospects," said Hutchison Group Managing Director Canning Fok. "We are impressed with the proven strength of priceline.com's business model, and the tremendous brand recognition that it has built since its inception only three years ago..."

Priceline in its earnings report said revenue in the fourth quarter 2000 was $228.2 million, an increase of 34.8 percent over revenue of $169.2 million in the same period a year earlier.

Full-year 2000 revenue reached $1.24 billion, compared to $482.4 million reported in 1999.

During the fourth quarter, Priceline.com said it recognized a $66.8 million charge--$37.3 million of which was non-cash--for restructuring and special items in connection with the company's turnaround plan.

Priceline.com President and Chief Executive Officer Daniel H. Schulman said that the fourth quarter, "...in addition to being our seasonally weakest quarter ... was adversely affected by the closing of WebHouse Club, negative news stories about customer satisfaction and the difficulties of other e-commerce businesses."

"Priceline.com's management never doubted the viability and promise of our business," he said. "We committed to executing a six-point plan that would motivate and retain our employees, strategically refocus our resources on our core products, with a particular emphasis on travel, strengthen our product offerings and customer service, strengthen our international relationships, manage our business toward profitability, and strengthen our balance sheet. Over the past months, priceline.com has executed on its plan and has made significant strides in each of these areas."

Hutchison also reaffirmed its commitment to Priceline.com's business model by increasing its interest in Hutchison-Priceline Limited, the companies' Asia venture. Hutchison said it will purchase $9.5 million worth of HPL convertible notes, increasing its HPL interest to 65 percent.

Hutchison and Cheung Kong also will receive for a period of six months the exclusive rights to negotiate with Priceline.com for the setup of a potential business in Japan.

Meanwhile, Microsoft co-founder Paul Allen's venture capital company, Vulcan Ventures Inc., has bailed out of Priceline.com, selling a 6.2 percent stake in the company.

According to filings with the Securities and Exchange Commission, Vulcan Ventures had owned about 9.1 million common shares of Priceline. The filing didn't say when the final sales were made.

Priceline ran into trouble last fall when it missed earnings estimates and its advertising was called into question. Last December the company cut its workforce and announced a back-to-basics strategy.

Seattle-based Vulcan has been concerned about technology stocks since the middle of 1999 because of "overvaluation" in the markets, Bloomberg News quoted spokesperson Susan Pierson Brown as saying. She added that the Priceline.com sale was part of that view.

"We continue to be concerned about the state of the market, and as such we expect to be more frequently a seller than a buyer in the near term," she was quoted as saying.