Headquartered in London, Enron's European operations will be run by Steven Elliott with an initial staff of around 50 employees.

Enron's broadband services were demonstrated recently when they were used to Webcast the Wimbledon Championships. They delivered 200,000 video streams to viewers in 99 countries.

Aiming to improve the functionality of the Internet, Enron provides high quality, end-to-end delivery of broadband content. Among other features it has its own Broadband Operating System that dynamically provisions bandwidth on demand.

Joe Hirko, chief executive officer of Enron Broadband Services, commented that the European market is progressive in its approach and was receptive to the Internet.

"While our service offerings resemble those in the U.S., we are tailoring our solutions to the unique needs of our European customers. By leveraging Enron's existing presence in Europe, we will be well positioned to provide valuable services to customers," said Hirko.

Enron, the parent company, is well-established in Europe, having first begun activities there in 1989. In fact, it employs over 2,000 people across Europe and participates in the liberalized energy markets of the U.K. and Nordic countries. It operates the world's largest combined heat and power plant on Teesside in the U.K.

One project of Enron Broadband Services is to create a bandwidth trading market to enable intercontinental trading of Internet bandwidth. To this end it is developing pooling points in Amsterdam, Frankfurt and Paris to provide the physical interconnectivity between trading principals.

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