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Ecorp Makes Monster Push Into Asia

Online recruitment site Monster.com has moved into India, launching its third site in the region as part of the global online career site's Asia Pacific growth strategy.

Monster Asia, ecorp's 35:65 per cent joint venture with Monster.com, said its strategy in India was to initially focus on the Information Technology and sales market segments, concentrating on the high growth areas of Mumbai, Hyderabad and Bangalore.

"India's remarkably high skills level - especially in Information Technology - is just one of the driving factors behind our confidence in the potential of this market," said Monster Asia-Pacific's managing director Libby Christie.

Monster said it has developed a strong presence in the Asia-Pacific region over the past 12 months, with new sites in Hong Kong, Singapore and now India.

Sites in Australia and New Zealand operate in a 50:50 partnership between Monster.com and portal ninemsn, which is in turn owned 50:50 by ecorp and Microsoft.

Christie said Monster.com India would draw on the proven profitable business model that had built Monster.com into "one of the world's most successful online businesses". Figures from Web measurement firm Media Metrix show Monster.com registering 5.87 million unique visitors a month worldwide, with 500,000 job listings and more than eight million resumes available in its database.

Ecorp's executive chairman Daniel Petre said the joint venture was entering one of the region's most exciting and dynamic employment markets.

"We see substantial opportunities for growth in India and our partnership with Monster.com, as the world's leading online career site, is well positioned to be a successful player in the region," he said.



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