Portland's Trendsetter: Tim Boyle
Page 1 of 1
Portland's Tim Boyle, CEO of Columbia Sportswear received yesterday the "Trendsetter of the Year Award" from the University of Oregon's Charles H. Lundquist College of Business.
The Trendsetter Award is typically given to those few individuals throughout the country who have created successful and enduring business enterprises through keen entrepreneurial foresight.
Boyle's career began at Columbia in 1970 while he was a senior at the University of Oregon. In 1988 he was named president and chief executive officer. Boyle oversees the general management of all operations of the company, including its Internet operations.
Turns out that Boyle's foresight has convinced him of the importance the Internet can play in his company's day-to-day operations.
"We wanted to make Columbia's website a valuable source of information for customers and retailers," says Dan Hanson, marketing communications director at Columbia Sportswear. "This updated site is much more interactive, and allows the end-user to find the ideal Columbia apparel based on specified categories, activities and gender".