3Com's Restructuring Claims Audrey, Kerbango
Page 1 of 1
3Com Corp. Wednesday accompanied news of its horrific revenues slide with the announcement that it will stop making its Audrey Web surfing appliance and Internet radio Kerbango this June.
For now, that means 3Com will focus on streamlining its broadband modem business despite the fact that it was hit hard; this business, which provides high-speed connectivity for subscribers of digital subscriber line (DSL) was hit by shrinking prices and margins as demand waned.
The company said cutting the Audrey and Kerbango product lines would account for half of its $1 billion cost-savings goal. 3Com had previously announced a 10-percent reduction in its workforce, or some 1,200 employees, to help with that.
Although the latest, 3Com is certainly not the first to tread the killing-of-the-product-family path. Netpliance gave up on its i-opener terminal in January. Instead, Netpliance tabbed service provider EarthLink to pick up the 53,000 subscribers for that product this month.
To be sure, some analysts have said people are just not ready to be enticed by such devices when they can use their PCs, lap-tops or handheld computers.
Whatever the case may be, 3Com Chief Executive Officer Bruce Claflin said Wednesday that the line would take longer to develop than originally planned; essentially, the outfit would not be able to recuperate what it spent to make them. Audrey retailed for about $500.
Overall, 3Com posted a net loss of $246 million, or 76 cents a share this third quarter, which ended March 2.
whose 52-week high had been $21.17, closed at