FlyOnTheWall.com Introduces Online Home Watch Security
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[London, ENGLAND] U.K. webcam portal FlyOnTheWall.com unveiled Tuesday a new home watch security service named FlyWatch that lets users access closed circuit television images of their home via the Internet.
To provide the service, FlyOnTheWall.com has signed a deal with independent CCTV provider Wright Security plc who already provide installation and support nationwide for all kinds of video surveillance systems.
Never one to set easy objectives, Jason Gleave, chief executive of FlyOnTheWall.com, said FlyWatch took his company a step closer to achieving its goal of enabling "anyone to see anywhere at anytime."
When FlyOnTheWall.com launched earlier this year, Gleave explained that the site would cover live events, such as political rallies, charity events and showbiz awards. It would allow people to "attend" parties to which they were not invited -- and take a peek backstage at their favorite concerts.
In fact, the whole security angle was seen just as a possible adjunct to the business in the early days of starting the company. Now, following the deal with Wright Security, it begins to take a more prominent position, not least because it promises to deliver a good revenue stream.
In recent years the cost of supplying closed circuit television systems has fallen dramatically, a trend that could continue if security-conscious homeowners in U.K. cities take up the FlyWatch offer. However, Britain's burglars have been known to steal CCTV equipment right off the wall, and given half a chance will take the computer as well -- and the modem.
Any move that provides an alternative to conventional alarms is welcome, as London and other other U.K. cities have suffered severe problems with ear-splitting alarms that go off unexpectedly at all times of the day or night.
FlyOnTheWall.com has formed a marketing alliance with U.K. Internet service provider supanet which boasts 0.83 million registered users. Supernet will promote the FlyWatch service to its customer base.
"Security is a key word with the Internet and this is a great demonstration of technology being used to provide peace of mind for our users," said Alice Morrison, supanet's managing editor.
The selling-point is exactly that: "peace of mind." Users will be able to sunbathe in the South of France and occasionally glance at a computer screen to see that their house is exactly the same as they left it.
But what are they supposed to do when they see two masked men entering the house and making off with all their possessions? Late night TV shows are full of "fly on the wall" video recordings of still-uncaught criminals taking goods from shops and factories. Homes, it appears, are to be added to the list -- although there is clearly some potential for live burglary broadcasts if FlyOnTheWall.com signs with Carlton Television or the BBC.