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A Healthy Strategy for iVillage

New York City-based iVillage Inc. signed a content partnership deal with the National Women's Health Resource Center Inc. (NWHRC), an independent, non-profit organization dedicated to educating consumers about women's health and wellness.

The deal will add content on women's health conditions and prevention and treatment of illnesses to iVillage's iVillageHealth.com. Financial arrangements were not disclosed.

iVillageHealth.com will incorporate NWHRC's content, which is reviewed by an advisory council of women's health experts, in a new center called Women's Health. The NWHRC will share information written for women on more than 70 topics, each with sections covering overview, prevention, diagnosis, treatment, key questions to ask, facts, and quizzes.

"A recent study ... showed that more than 63 percent of women with Internet access looked for health information online last year," said Dr. Holly Atkinson, president of iVillageHealth.com. "More than 40 percent of those women expressed concern about the privacy and the credibility of information delivered over the Web. We believe that linking iVillageHealth's resources and the NWHRC's trustworthy information will answer their concerns."

Just last week iVillage partnered with the Society for Women's Health Research (SWHR), a non-profit organization dedicated to women's health research, to provide online users with the information gleaned from research examining the impact that sex differences have on health.

iVillage, which also operates Lamaze Publishing and the Newborn Channel, said last month that it is acquiring Women.com Networks in a stock deal that at the time was valued at $47 million. iVillage said then that it would use a $40 million investment by Hearst to complete the transaction. iVillage stock was up 3 cents in early trading today to 65 cents a share.