M-Web Offers Personalized Web Layout
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Online Portal M-Web recently added personalization to its home page, allowing users to edit the type and location of the content they see.
The "extreme personalization," as M-Web has dubbed it, was beta-launched on the 1st of June and 25,000 users have already registered.
Content is now displayed in self-contained, content specific "blocks" or modules. Each module can be dragged around the screen or hidden from view, with the user able to edit the content within each module -- e.g. what kind of headlines to view in the news module.
These modules are hosted by M-Web, while the content is provided by outside agents, currently from the Media24 group (for example SuperSport and News24), although Russell Yeo, general manager Studios, says that M-Web is "Open to dealing with anyone." In fact, they have recently formalized a deal with JobFood to address the needs of career seekers.
These modules make for a potentially longer download time, of course, especially when users create large pages (e.g. with every category module, displaying all possible content). To overcome this, M-Web has implemented a "sequential download" strategy, where content will be available before it's all downloaded.
M-Web intends to create similar personalization initiatives throughout its Web "where appropriate," Yeo said. The next project will be the personalization of SuperSport, although not on a modular basis.
M-Web has offered some form of personalization for years now. "Every time we improved our personalization," Yeo said, "We found a higher and higher consumer uptake."