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eWanted Goes Its Own Way

Auction marketplace operation eWanted is acquiring London-based Fleetwood Owen, an entertainment memorabilia site that was co-founded by Fleetwood Mac drummer Mick Fleetwood.

Santa Clara, Calif.-based eWanted said the acquisition allows the company to connect entertainment buyers and sellers on a global scale. Financial terms were not disclosed.

Fleetwood Owen was co-founded by Ted Owen, said to be a pioneer of high-end entertainment merchandise auctions.

"This marriage will combine eWanted's unique buyer-focused marketplace with Fleetwood Owen's auction expertise and extensive network of relationships with dealers, individuals and celebrities worldwide," said Craig Palmer, CEO of eWanted. "Through our new Emporium we will now give eWanted's 650,000 worldwide members, whether they be an expert collector or a casual fan, access to fully authenticated memorabilia and collectibles"

The Emporium, a new specialty site created by Fleetwood Owen and eWanted, will offer memorabilia from entertainment dealers and individuals that have been authenticated by Fleetwood Owen.

eWanted and Fleetwood Owen's first sale as a combined unit will be "At the Movies," an auction of film and entertainment memorabilia, on July 31 at the Planet Hollywood in London with simultaneous broadcast via satellite and bidding at Planet Hollywood in San Francisco.

Also, eBay will enable interested bidders, using eBay Live, to bid online simultaneously with the live Planet Hollywood audiences for many of the lots being offered.

Privately held eWanted was founded in October of 1998 as one of the Internet's first reverse auctions.