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iEntry Inc. and 3Stars Entertainment Thursday launched a new search engine specifically designed to locate streaming radio stations and other Internet music.

Web sites can register and get the search engine free for their own website. The registration allows the website to co-brand the search results page with their own logo and links at no cost.

"It became apparent to me that the Internet is just too big for any general search engine to provide specialized searches on any particular subject, especially music and radio," said long time radio/music/internet veteran Bob Hamilton, president of New Radio Star and co-chairman of 3Stars Entertainment.

The search engine allows a user to search on anything from Mariah Carey and The Beastie Boys to "learning to play the piccolo." A multiplicity of sites have been registered to allow for searches on lyrics, sheet music, mp3 sound files and any other subject that comes under anything to do with music. Additionally, the new search engine is geared toward radio, containing station websites, personalities and companies from jingles to transmitter equipment.

"We believe that niche or topical search engines like Music Radio Star Search are the future of web searching," said Mel Strocen, President of iEntry, "and will rapidly supplant the general search portals as web surfers come to appreciate the significant advantages of targeted searching."

The new search engine brings the radio/music industry closer to its own search engine, in that anyone can register their website without having to wait weeks and worry about coding in order to get their sites up the search engine recognition ladder. Anyone with a radio or music oriented website can add their site to the Star Search list at no cost. The entire project will be advertiser supported. Any Web site wishing to add and co-brand Starsearch for their website can do so here. To test out the search engine go here.