ISP for Main Street, USA Prepares Wall Street Debut
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Whenever I think of OneMain.com's pending IPO, I picture Oliver Wendell Douglas climbing the telephone pole outside his farm in Hooterville to dial into his Internet access provider, as bubble-headed wife Lisa urges him to come down for a breakfast of rubbery hotcakes that even Arnold Ziffel would spurn.
OneMain.com is positioning itself as "your hometown Internet," the ISP that caters to the millions of Americans who live closer to "Green Acres" than one of our country's major metropolitan areas.
But unlike one of Mr. Haney's typically dubious "deals of a lifetime," OneMain.com offers a well-defined and logical strategy that could make it a solid second-tier national ISP and a potentially solid investment -- the kind of investment (cue patriotic music) that has been the backbone of the American economy since our Founding Fathers gathered in Philadelphia to pen the Declaration of Independence.
Since its launch last August, OneMain.com has struck deals with 17 regional ISPs offering local Internet access numbers in 25 states. The company and its underwriters -- BT Alex. Brown, Soundview Technology Group and WIT Capital - hope to raise $125 million in the IPO, slated for next week. OneMain.com will trade under the Nasdaq symbol "ONEM".
Further, OneMain.com faces the problem all acquisition-driven companies face - integrating its disparate components, a process that is never as easy as laid out in PowerPoint presentations. OneMain plans to divide its 17 ISPs into eight operating groups.
Yet if it works, OneMain.com instantly would be an ISP player, with 331,500 subscribers and more than 650 access points through 1998, more POPs than ISP powerhouses GTE, MindSpring, Netcom, AT&T WorldNet and CompuServe.
Most of the planned money from the IPO will go toward buying the 17 ISPs, which come at a combined purchase price of $71.8 million, a figure one ISP financial analyst says is slightly excessive.
"That total figure is a little high for companies of the caliber they're acquiring," says Paul Stapleton, editor of I$P Report, a financial newsletter for ISPs.
However, if OneMain.com's IPO is as well-received as that of other recent big-play Internet IPOs such as VerticalNet and Healtheon, that premium won't matter much to investors.