Hongkong.com Gets Love Channel
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With the popularity of various dating sites in Taiwan and China, China.com hopes that love.hongkong.com will be Hong Kongs most popular online romance destination.
"With the launch of love.hongkong.com we are very pleased to bring a more valuable and meaningful Internet experience to the Chinese-language on-line community," said Vicky Hung, vice president for Business and Product Development. "Now more than ever, single people are turning to the Internet to find love and romance."
The channel provides message boards, advice columns, interactive games, e-cards, and popular music.
"love.hongkong.com offers the opportunity for Chinese Internet users located anywhere in the world to meet someone online," said Hung. "In the future, love.hongkong.com will feature special features from Hong Kong and international celebrities giving their personal insights and advice on love and romance."
The launch of the love channel is consistent with China.com's plan to drive younger traffic to its Hong Kong portal.
"Studies have shown that up to 60 percent of the people on the Internet are single," said Hung. "In the last several years, the Internet has become a safe, easy and above all, acceptable, mode of socializing."
In the future, China.com hopes to bring localized versions of the love channel to corporation's other sites, China.com and Taiwan.com.