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RealTime IT News

Snap Previews High-Speed Portal

Looking to attract the growing population of high-speed Internet users, Snap LLC Monday previewed its upcoming portal, Cyclone, designed specifically for broadband users.

Snap, the joint venture from NBC and CNET, said Cyclone will focus on rich multimedia content, including video, audio, gaming, animation and telephony, incorporating it into Snap's Internet directory. Key Snap.com topics will be news, finance, sports, entertainment, television, music, video, games, movies, computing, shopping and travel. No official launch date has been set.

"Today's preview launch of Snap's new portal service for higher-speed Internet users marks the beginning of the next phase of the Internet portal market, and Snap is proud to have taken a bold leadership position in this new space," said Halsey Minor, Snap's chief executive officer and CNET chairman.

In addition to users accessing the Cyclone service individually, customized versions of the portal will be offered to high-speed subscribers of Cable & Wireless USA, Flashcom, iBEAM Broadcasting Corp., InReach Internet, I3S, Reach Communications, and Advanced Radio Telecom Corp, the company said.

Snap also announced Monday content, advertising and distribution partnerships with 20 companies, including A&E Television Networks, Birdhouse Projects Inc., Film.com, Honkworm, House of Blues Digital, LAUNCH Media, The Mountain Zone, Pseudo Programs Inc., the World Wrestling Federation, Bank of America, Staples.com, Tower Records and Toyota.

"By working together with a particularly strong array of partners, this new service truly delivers on Snap's promise to bring users the best, most relevant Internet content and services, across all media types," Minor said.