Women's information and Web portal iVillage said it reached breakeven on its cash earnings for the first quarter of this year, but accounting and one-time charges also ballooned its net loss.

As a result of a $9.2 million charge related to its acquisition of Promotions.com (and other one-time charges), iVillage posted a net loss of $17.9 million for the period, or 34 cents per share.

It also took a hit on a $5.4 million one-time charge related to the termination of an advertising contract with NBC.

During last year's first quarter, New York-based iVillage lost $12.2 million, or 41 cents per share.

This was the first quarter in which the Alley company launched three new content products in order to diversify from its heavy reliance on advertising revenues.

The company said its first product, a sexual self-improvement course, launched in February with a price point of $30.00. It got about 4,000 to sign up for the six-week course. Others like it are in the works.

An online personality evaluation based on the Dewey Color System picked up 1,500 customers who paid anywhere from $9.95 for the introductory fee to $19.95 for the current price, the company said. And its promotions of Hearst magazine subscriptions (Hearst is a major owner of the company), generated over 50,000 subscriptions, of which the company gets an undisclosed fee for each sale.

Overall, first quarter revenues jumped 20 percent to $15.1 million, compared to the $12.6 million it took in during the same, year-ago period.

For the third straight quarter, iVillage hit breakeven on cash flow, declaring about $400,000 in earnings before interest, taxes, depreciation and amortization. During the same time a year ago, its cash earnings were negative $7.2 million.

Doug McCormick, iVillage's chairman and chief executive, said despite the difficult advertising market, the company managed to hit its goals in key areas. "The continued uptake of iVillage's pay-for-use products, as well as subscription services, shows our ability to diversify revenue while we continue to sign new advertising clients."

He also pointed to the company's focus on managing its cash. As of the end of March, iVillage listed $28.9 million in cash and cash equivalents, barely $1 million less than it had on hand during last year's quarter.

In midday trading, shares of iVillage were down slightly to $1.73.