About 80 percent of the top corporate firms have snapped up the .INFO domain name associated with their brands, allaying preliminary fears that the roll out of the new TLDs would lead to a large-scale cybersquatting.

According to a survey by domain management firm NetNames, the majority of the world's most known brands have used the 'sunrise' period to register the URLs before the names go live to the general public on September 12.

The 'sunrise' period, which runs thru August 27, was created specifically to allow owners of registered trademarks and service marks to officially register their marks in the .INFO domain. It was set up to protect intellectual property, prevent cybersquatting, and provide time for IP (intellectual property) dispute resolution.

NetNames said it analyzed the Interbrand list of the world's 100 most valuable brands and discovered that 80 had already been registered in the .info domain.

"This is great news and shows that companies have been getting the message about protecting their brands in the new generic Top Level Domains," said Jonathan Robinson, CEO of NetNames.

"There are always going to be cybersquatters trying to profiteer from new domain names, but the Sunrise process has shown that they are unlikely to have much success when attempting to register .info names."