Looking to lure new subscribers for its premium offerings, New York-based financial news site TheStreet.com, Inc. on Tuesday announced a partnership with Yahoo! Finance to sell content via the mega portal. Financial terms of the deal were not released.

Under the agreement, commentary from TheStreet.com's subscription-only RealMoney site would be shuttled and sold to users of Yahoo! Finance Premium News. It said Yahoo! users could choose between two subscription packages -- RealCommentary Gold or Silver -- to purchase the content, which would be integrated throughout the Yahoo! Finance channel.

Already hit hard by the ad spending decline that has hammered content plays throughout the industry, TheStreet.com has been aggressively pursuing deals to lure new eyeballs and paying subscribers.

Earlier this month, in a mildly surprising move, TheStreet.com inked a deal with competitor CBS MarketWatch.com to co-publish each other's subscription-based offerings.

Under the terms of that two-part deal, MarketWatch.com plans to feature selected premium headlines from RealMoney.com throughout its Web properties. In return, TheStreet.com would offer subscription-based products as an opt-in registration in MarketWatch.com's "Membership Center."

TheStreet.com has had problems in the past migrating free users to its premium sections and, once advertising revenues continued to dry up, the company was forced to implement several rounds of layoffs and other cost-cutting moves to save money.

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