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FriendFeedRumors about sports site ESPN.com's move out of its Seattle offices and back under the ESPN Inc. cable umbrella in Bristol, Conn., are true.
The decision to transition the Web division back into its parent ESPN Inc. was announced back in December, said ESPN.com's Ashley Swadel.
The move means 50 employees have offers to move east to Connecticut or even to New York, where ESPN maintains offices as well.
As to whether any other Web properties would be spun out, Swadel declined to comment. Kim Kerscher, a DIG spokesperson, said the transfer of some sites within the Internet operations to realign with their broadcast parents actually began last year, including the ABC News and ABC.com sites.
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The Internet Group continues to maintain strategic oversight of the online properties as well as maintain the backbone for the Web properties, she said.
Web sites organized under the Internet Group include Disney.com, Family.com, Movies.com, Mr. Showbiz, Wall of Sound and Enhanced TV. The Internet Group also manages e-commerce sites such as DisneyVacations.com and Disneyauctions.com.
The move to reorganize ESPN.com under its cable parent is just one more example of the ongoing moves by media companies to pull Web plays out of Internet divisions and incorporate them within traditional cable or magazine divisions.
Swadel said the ESPN.com group will be working closely with the television, magazine and radio divisions of ESPN Inc. "It just helps to have us all together."
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"It's something we're working on and continue working on. A few people have already moved. There will be one wave moving in the spring, another in the fall. It's an ongoing process."
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