Content from The New York Times is headed for more classrooms online and off, now that the publishing giant has teamed with fellow publisher McGraw-Hill Higher Education.

The content alliance between the two companies is also a study in promoting newspaper subscriptions to a readership that may not be as inclined to read or buy print subscriptions.

The alliance calls for McGraw-Hill to offer a live New York Times headline feed to all of the company's textbook-related Web sites.

In addition to piping in the New York Times content, McGraw-Hill plans to offer students a discount for a subscription to the Times, either in print or for paid access to the site's archives.

Students using McGraw-Hill's Higher Education Online Learning Centers, which are Web sites that coordinate with the company's schoolbooks, will also get a headline feed from the New York Times site. The feed will be linked back to a co-branded Web site, http://www.nytimes.com/college.

The headline feed is expected to be available in April, the companies said and the student subscription rate for buying the Times is to be available by summer.

The McGraw-Hill Companies, which owns Business Week magazine and Standard & Poors credit rating agency, also does a brisk business providing college texts and education services in print and online versions.

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