Popular Taiwan Dating Channel To Get Makeover
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The very popular Taiwanese love channel, LoveMatch, will re-launch with a new face next month.
Currently, LoveMatch has nearly 190,000 members with a healthy mix of Chinese from not just Taiwan but many from Hong Kong, China and North America.
"LoveMatch is a BIG5 only version," said Steve Fox, a LoveMatch founder and a principal in parent company Overseas Connections. "We have avoided adding an English version, frankly, to keep out desperate western men searching for Chinese women, and which would have also spoiled our advertising demographics."
"The site does attract all types though, from straight, gay, transvestite, young, old, single, MBA (married but available), you name it," added Fox. "We take pride however in the fact that the site is 100 percent private, no one knows who you are unless you explicitly spell it out on your profile page."
All messages between the site's users are automatically filtered to prevent messages with spam and foul language, said Fox.
The site is doing so well that Hong Kong-based China.com Corp. wants to get in on the action. It's Hongkong.com portal has a co-branded version of LoveMatch, called e-match, on its love.hongkong.com channel.
China.com is using the 190,000 member database but developing its own content for love.hongkong.com.
"LoveMatch provides a highly popular and enjoyable interactive experience for Taiwan audiences," stated Vicky Hung, vice-president, product and business development."Hongkong.com is delighted to make available e-match on love.hongkong.com, extending the reach of our co-branded service across the Greater China region and to Chinese audiences globally."
In addition to LoveMatch, Overseas has another Web property, LOOL4U, that has an even larger membership database.
LOOK4U is, according to Fox, the largest and only exclusively Chinese language people finder in the world with over 1.3 million Chinese people listed.
Overseas Connections also owns Asiad Ad Network, the largest in Taiwan, and Asiad Classifieds, a new site that was soft-launched two months ago and is being co-branded with such major sites as ChinaTimes Interactive, Formosa Television, Voice Of Taipei Radio, GigaMedia, and Microsoft Network.
"We aren't making a formal announcement until we have a few more partners online including some in Hong Kong," said Fox. "We're also in the process of shoring up partnerships with leading regional human resource and real estate content providers."
One interesting feature of Asiad Classifieds is a special search agent which will allow a user to enter a query that will be answered with daily e-mail updates regarding new ads that match the query.