GeoCities Has Global Appeal
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In October 1995, GeoCities had 14 online neighbourhoods of topical interest among 10,000 members.
Today, it is rated as the fifth most trafficked Web site on the Internet with over 3.5 million members generating over 1.6 billion page views every month. David Bohnett, GeoCities CEO, attributes the growth in large part to the company's members outside the US.
"Approximately 8 per cent of all Web sites on the Internet are hosted by GeoCities," said Bohnett in an exclusive interview. Approximately 15,000 people become members of GeoCities everyday.
"We have a tremendous international following. Approximately 50 per cent of our member sites are created by members abroad," Bohnett said.
"I think we have re-defined the affiliate network program by creating a multi-merchant program that is harnessed under one roof," said Bohnett.
"As becoming a member of GeoCities is free, it has enabled many members of the international community to build a Web site online and host it at GeoCities," he said. This international market can also fuel the e-commerce potential for GeoCities members.
Many Internet firms are facing some of the same international legal and regulatory challenges as their counterparts in the broadcasting and media arenas, on issues such as intellectual property.
"I think one of the most important issues facing the Web today is privacy. The privacy of our members and their personal information is closely guarded and members expect that to be the case," said Bohnett.