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T-Online, Motor-Presse Stuttgart Get Together to Form Portal

T-Online and the Motor-Presse Stuttgart publishing group Monday announced at the world's largest consumer electronics fair (IFA 2001 in Berlin) that they will launch a joint venture which will operate a portal on the topic of "Autos and Mobility."

The new Auto.t-online GmbH & Co.KG will be 51 percent-owned by T-Online and 49 percent-owned by Motor-Presse Holding. The headquarters of the joint venture will be in Stuttgart.

With this move, Europe's largest online service has managed to launch several content portals together with strong partners like DaimlerChrysler and the Axel Springer publishing company in the space of a few months. Further projects such as sport and erotic portals are planned.

The joint venture intends to cover the entire spectrum of the automobile market. In addition to a comprehensive editorial treatment, it will also provide interactive offers on the subject of automobiles. The Motor-Presse publishing company will bring its entire content on the topic of automobiles to the venture; this content is already available at autouniversum.de. T-Online will primarily contribute its scope and its online marketing know-how.

Test and driving reports will be offered, along with information on service topics. The automobile marketplace will consist of all new vehicles in Germany together in a "new car configurator," with which users can put together their dream cars. In the used car market, used vehicles will be presented by individuals, manufacturers and merchants, car dealerships and other service providers.

Auto.t-online.de will also operate a shop for related products.

Additional sources of income should arise from marketing advertising banners, content syndication and content that will be available for a fee.