RealTime IT News

Brazilian Firm Creates Supermarket E-Commerce Solution

The Brazilian company EasyShop announced this week the e-commerce solution Pós-Virtual, for retail sales in supermarkets.

The solution relies on equipment located at the user's home, including a bar code scanner and an online transmission system. The solution is slated to debut in September.

"The experiences with supermarket products sales via CD-ROM, Internet or fax are rather complex and take too much time for the typical user. We're offering a solution that is simpler and faster to use," said Luciano Timm Bergmann, director at Easy Shop. The Easy Shop machine to be installed at the user's homes have only two buttons: one of them reads the bar codes, and the other sends the information.

The monthly cost of Pós-Virtual will vary from US$ 8 to US$ 12, with up to four deliveries each month, plus an express delivery for urgent orders that would be delivered within 40 minutes. Extra deliveries will be charged separately. Customers who buy the product will receive prizes, will be included in product promotions and will benefit from other brand programs, the company said.

Pós-Virtual system was developed by Easy Shop in partnership with Unisys and Hypercom. Unisys has worked in the system integration business, and Hypercomm has worked with safe data transmission. According to Timm Bergmann, they plan to franchise the solution and export it to supermarkets in other countries.