Study: Latin American Internet Users Ready For E-Commerce
Page 1 of 1
A research study by the Laredo Group shows that 29 percent of all Latin American Internet users have already bought online, and 59 percent intend to make electronic transactions in the future
The study, released by portal site Starmedia, shows that Internet users are also using the Net to get information about products and services (68 percent), and usually click on ad banners in which they're interested (83 percent).
To Índio Brasileiro Guerra Neto, Starmedia director in Brazil, the research presents the basis for the development of ad and marketing campaigns focused on Latin America.
"We believe this crisis moment may leverage Internet, once it's a cheaper media and perfect to advertisers," he said. The research shows that users see Net advertisers as modern and innovative.
From one of the conclusions of the Laredo Group research, the work reveals a Latin American eager to participate in the Internet and in e-commerce.
"The study identifies a rich area, well informed about the Net, and that is transforming the Internet into something vital in their daily lives," the company said in a statement.