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InfoSpace.com Offers Private Label Solutions

Content aggregator InfoSpace.com Thursday announced the integration of its content, commerce and community services for private label, designed to allow affiliates to increase the number of offerings on their sites.

Its decision to offer private label solutions will enable affiliate Web sites such as America Online, The Microsoft Network, Netscape and Lycos to provide Internet users with integrated content and commerce under their own brand name, the firm said.

Thursday's announcement will add community resources such as address books, personal calendars, personal homepages, message boards and online chat to its content and commerce offerings already used by its affiliate network.

Naveen Jain, Infospace.com's chairman and chief executive officer, said the company's decision to integrate was made to offer the most comprehensive solution possible to affiliates.

"Today when people organize their lives they are forced to use various stand-alone applications and online resources," he said.

"We've now successfully integrated community services into our widely adopted content and commerce offerings. This enables large destination sites and portals to deliver Internet users all the relevant real world information they need to organize their lives in one place from any Web site or Internet appliance. We believe this one-stop-shop approach is the key to building customer loyalty."